Web Analytics

Google Analytics is the world’s most popular tool that can be used to measure almost all factors related to website traffic. Depending on the needs, statistics can include basic or very advanced information. Regardless of the size of your website – we will install and configure Google Analytics for it.

Web analytics allows for drawing more conclusions from the statistics presented in Google Analytics. Based on these, a web analytics specialist can answer questions about how users behave on the site.

By understanding your customers’ habits, you learn what they want, provide it to them, and as a result, maximize profits.

We offer preparation of reports tailored to business needs regarding various indicators available in Google Analytics.

We will indicate:

• the exact path that a customer takes when visiting your website;
• places where users abandon their visit to the site;
• internal links frequently used by users and those completely useless;
• keywords that “brought” the user to you;
• the most profitable campaign and overinvested solutions.

Our service also includes advanced configuration for e-commerce needs. In Google Analytics, it is possible to calculate the cost of performing a specific action, e.g., submitting a form or purchasing a product, and checking which sources are the most profitable, on which days or hours individual products sell best, etc.

We will tell you at what hours users most often visit your site. This way, you will know when to launch advertising campaigns to use your budget most effectively.

For online stores, we will examine where users get lost in the purchase path and indicate what causes them problems. Based on this, we will advise you on how to optimally prepare the order form and increase the number of buyers.

We will check which media users come from and which subpages they most often land on. This will easily indicate which advertising medium is most cost-effective for your business and where to best direct advertising funds.