Effective Advertising in Allegro Ads
Allegro has been most strongly associated with online shopping for years. Poland’s most popular auction portal continues to expand its advantage over international giants who have been trying, so far with low effectiveness, to establish themselves in the Polish auction portal market (e.g., eBay, Amazon, etc.). Allegro can boast impressive results:
- the portal is visited by over 250 million users monthly,
- of this number, over 17 million are active users making transactions,
- the number of queries on Allegro reaches over 1.7 billion monthly,
- the platform records over 550,000 transactions daily,
- over 300,000 users make purchases daily.
The above values, as well as the global trend indicating the transfer of large portions of sales to marketplaces, absolutely require interest in the opportunities offered by Allegro. Long-term presence in the online sales market, extensive capabilities, options for increasing sales levels for online stores, as well as the possibility of starting sales on the platform for free — all this makes Allegro treated as a supplement, and often (especially at the beginning of a company’s operations) even the main sales channel. On the Allegro platform, besides individual sellers, over 100,000 stores trade. Such a large number of active professional sellers, however, creates significant competition and difficulty in reaching the target customer with an offer. The answer to these complications is Allegro Ads
Effective Promotion of New Products
Don’t let your products disappear among the crowd of competitor offers.
Increased Conversion
Increased visibility of offers on Allegro through displaying advertising messages in the most effective places on the site.
Flexibility
Increase sales during seasonal spikes in interest in your products — reach customers with your products exactly when they are looking for them.
Effective advertising on Allegro and beyond
The Allegro Ads system is a solution designed for every user with active sales offers on the portal. Within advertising activities, there is the possibility of using many promotion formats, and even the option of taking advertising outside the platform. The Allegro Ads advertising system is an effective form of presenting your offer to potential buyers in the most attractive places on the platform:
- on the item page in sponsored offers of a given category,
- on the left side of search results, under filters,
- in the first two and last two positions of Allegro search results,
- in the first two and last two positions on the item list.
A customer looking for a given product — by entering a keyword phrase into the platform’s search engine or entering a specific product category — sees your ads in the results alongside standard offers. This is the fastest and most effective way to encourage clicking and purchasing. What is extremely important, the advertiser settles with the platform in the CPC model, meaning they only pay for clicks on the ad. Ad impressions are free.
Until the introduction of the Allegro Ads system, advertising outside the service was prohibited. Now there is the possibility of additional promotion of sales offers in other places — e.g., in Google search engine or on Facebook. Additionally, it’s worth using remarketing, which reminds your customers about viewed but unfinalized auctions. Take advantage of the rich possibilities of advertising activities on Allegro and sell more!
Ads 4 Brands
An effective solution targeted at brands that have at least one distributor on Allegro. Thanks to Ads 4 Brands, there is the possibility of promoting and managing advertising for all distributors offering brand products on the platform.
Ads Link
A type of advertising available exclusively for sellers in the Automotive and Real Estate categories. This is native advertising that directs traffic outside Allegro, which is displayed at the top of the search list. Allegro Ads Link is billed in CPC format (cost per click — fee per click).
Ads Network
The possibility of taking promotion of Allegro offers outside the platform was blocked for many years. Currently, Allegro enables conducting promotion also outside the service, such as in Google search results, Google Shopping, or on Facebook.
The above promotion possibilities on Poland’s largest auction portal should certainly not be overlooked by companies aiming to increase sales and brand promotion. Together with PPC specialists from the internet marketing agency SEO/SEM Upseo.net, we invite you to the adventure of advertising on Allegro. We are convinced that together with us you will reach millions of potential customers visiting Allegro every day with your offer.
Allegro Ads Reports
The effectiveness of Allegro Ads campaigns can be assessed based on continuously provided effectiveness statistics. The platform provides data allowing evaluation of:
- number of clicks on sponsored offers,
- number of sponsored offer impressions,
- CTR (click through rate — ratio of clicks to total impressions), in this case the number of clicks per 1,000 sponsored offer impressions,
- CPC (cost per click — fee per click), i.e., the average price of a single click on an ad,
- cost — total gross cost of clicks generated by sponsored offers,
- return on investment — revenue generated by sponsored offers per 1 PLN of advertising investment.
Allegro Ads Costs at Upseo.net
The internet marketing agency Upseo.net stands for complete transparency of funds spent on advertising. Therefore, we propose a flexible approach to campaign budget. You decide what click budget costs you are able to bear. Moreover, during the campaign you can freely modify the budget. The cost of configuration and management of Allegro Ads campaigns at the internet marketing agency Upseo.net is fixed and looks as follows:
up to 2,000 PLN budget => 400 PLN
above 2,000 PLN budget => 400 PLN + 15% * (Your budget – 2,000 PLN)
Take advantage of our experience, contact us and learn the optimal advertising budget pricing for effective advertising activities on Allegro for your business.
Allegro Ads Advertising — Is It Worth It?
The Allegro Ads advertising system is an excellent tool for effective brand or offer promotion in Poland’s most popular and largest auction service. The huge number of visitors who actively search for and buy user products makes every day of trading on Allegro potentially end in success. It’s enough to increase the visibility of your products and effectively encourage purchases from your offer.
Allegro Ads advertising at the internet marketing agency SEO/SEM Upseo.net means effective activities enabling:
- reaching new customers looking for your products,
- distinguishing your offer among the competition,
- greater chances for increased conversion levels,
- building brand awareness and recognition,
- displaying product ads at the moment customers are searching for them,
- flexible management of advertising expenditures.
If you are looking for an effective partner for conducting advertising activities within Allegro Ads, contact us now and take advantage of our experience in effective PPC campaign management!
