{"id":17918,"date":"2025-07-25T22:37:48","date_gmt":"2025-07-25T20:37:48","guid":{"rendered":"https:\/\/upseo.net\/brand-management-serm\/"},"modified":"2025-10-01T22:40:40","modified_gmt":"2025-10-01T20:40:40","slug":"brand-management-serm","status":"publish","type":"page","link":"https:\/\/upseo.net\/en\/brand-management-serm\/","title":{"rendered":"Brand Management &#8211; SERM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17918\" class=\"elementor elementor-17918 elementor-16789\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b08148 e-flex e-con-boxed e-con e-parent\" data-id=\"6b08148\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7be9d0 elementor-widget elementor-widget-heading\" data-id=\"e7be9d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Management \u2013 SERM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f374e4 e-flex e-con-boxed e-con e-parent\" data-id=\"9f374e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7ef9a elementor-widget elementor-widget-text-editor\" data-id=\"0e7ef9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It happens that after entering a company name or the first and last name of the owners in the Google search engine, unfavorable opinions about them appear in the search results. The larger and more well-known the company, the higher the probability that there will be a person who will try to harm the company&#8217;s good name.<br>Often, opinions are untrue or outdated, and internet users forget to publicly clarify positively resolved issues. We offer an analysis of potential key phrases for which negative entries about your company may appear and \u2013 in case they occur \u2013 the possibility of removing them from search results.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3eddbd e-flex e-con-boxed e-con e-parent\" data-id=\"e3eddbd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a47e2 elementor-widget elementor-widget-heading\" data-id=\"52a47e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERM \u2013 who is it for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99ace0 e-flex e-con-boxed e-con e-parent\" data-id=\"e99ace0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9944c elementor-widget elementor-widget-text-editor\" data-id=\"ff9944c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The described service also works well in situations where, from an image perspective, it is important that selected information appears when entering the company name in Google \u2013 for example, about introduced products or major successes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1704d e-flex e-con-boxed e-con e-parent\" data-id=\"0a1704d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d281efe elementor-widget elementor-widget-image\" data-id=\"d281efe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"339\" src=\"https:\/\/upseo.net\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-25-165401-1024x542.png\" class=\"attachment-large size-large wp-image-17828\" alt=\"\" srcset=\"https:\/\/upseo.net\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-25-165401-1024x542.png 1024w, https:\/\/upseo.net\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-25-165401-300x159.png 300w, https:\/\/upseo.net\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-25-165401-768x406.png 768w, https:\/\/upseo.net\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-25-165401.png 1380w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Brand Management \u2013 SERM It happens that after entering a company name or the first and last name of the owners in the Google search engine, unfavorable opinions about them appear in the search results. The larger and more well-known the company, the higher the probability that there will be a person who will try&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17918","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/pages\/17918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/comments?post=17918"}],"version-history":[{"count":1,"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/pages\/17918\/revisions"}],"predecessor-version":[{"id":17920,"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/pages\/17918\/revisions\/17920"}],"wp:attachment":[{"href":"https:\/\/upseo.net\/en\/wp-json\/wp\/v2\/media?parent=17918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}